ANUGA 2019- Creating a Global Presence
Known to be the world’s largest trade affair, Anuga 2019 was hosted in Cologne, Germany. Jivraj Tea Company was fortunate to be a part of this event which featured over 10 trade fairs under one roof. The European Countries are known to have open-minded consumers when it comes to new cultural influences and culinary trends. The event hosted 7405 exhibitors from 100 countries and over 165,000 trade visitors from 198 countries across the globe.
At Jivraj Tea Company, we were ecstatic to take part in such a humungous trade show. We received quite an unexpected response from the visitors where they gushed about how amazing our tea was and how much they appreciated our presentation. We got to connect with different people which helped us in opening up newer avenues. Thanks to this trade fair, we got an opportunity to deal with people from all across the globe and turn them into potential customers.